Welcome to the Discovery Center
Take your first step to owning a business in the homecare industry.
Industry Recognition
We're honored to have been recognized as much as we have by our industry peers. Most importantly though, these awards tell us we're doing things right.
#22 in Entrepreneur's Top100 Franchises to start with less than $100,000
#188 in Entrepreneur's Franchise 500
Support and Resources
One of the many reasons our franchisees chose Qualicare is because our team is dedicated to creating systems, resources and tools for you to run your business more effectively.
One aspect of this is a business coach that is assigned on day 1. The coach focuses largely on training, developing skills, performance management, and emotional support.
Read more about our coaching in an interview with Megan White.
Video: Lessons from an Industry Veteran
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Marketing Support
From digital marketing to supporting collateral material, we have teams and systems in place to help you move your business forward.
Search Engine Optimization (SEO): Qualicare regularly investigates the most-searched-for keywords for senior home health care and integrates these keywords into the company’s digital footprint (like this blog you’re reading!) and Qualicare’s online resource library.
Email and content marketing: such as blog content, handbooks for seniors and email campaigns aiming at both educating our client base and offering our services
Mobile display advertisements: managed by a trusted vendor in partnership with each franchise owner
Media relations can be as simple as pitching an inspiring story about a Qualicare employee or client to a reporter or inviting members of the media to cover Qualicare’s events. A basic press release or media advisory that is sent to members of the media informs news outlets of a story they might want to cover.
Referrals from health care workers are key to establishing a client base. Since so many of the clients coming to Qualicare have spent time at hospitals and in health care facilities, establishing relationships with the care providers themselves is an important first step in getting the word out about your Qualicare franchise.
It is recommended for franchise owners to spend their first year frequently networking with health care workers, hospital social workers, family doctors, health care specialists, discharge planners and community health organizations, who can build a bridge between a Qualicare business and clients who are in need of long-term care.
Website Support
Our corporate website provides all the information potential clients need to know about the services and care we provide. It also enables us to pass along leads to our franchisees. So, these contacts come to you already informed about Qualicare's services and quality of care.
Your franchise website showcases the broad offerings of Qualicare services while enabling you to customize your message and focus on key services for your area.
Social Media Support
If you're not experienced in social media, don't worry.
Our presence on various social platforms is designed to inform, engage and generate leads. And the best part is we take care of it for you! While you don't need to create the assets yourself, you will still want to add local content and campaigns relevant to your market.
The Qualicare Owner
- Has a passion for going above and beyond.
- Is a natural relationship builder.
- Possesses excellent communication and people skills.
- Has sales, marketing, networking, business operations/management or medical background.
- Needs 50K in liquid assets (100K to 150K total investment).
- Wants to be involved in the community and is driven to make a difference.
- Lives within or close to their franchise territory.
